Lahore’s advertising scene looks to be taking a makeover with digital billboards taking over the average boarding which will make it a fascinating site to see for visitors. Top 5 Mobiles Under 20,000 PKR In Pakistan 2016
Administrators are hoping for Lahore to get the famous, New York Times Square look with the help of the digital screens.
Punjab CM Shahbaz Sharif mentioned that there would be strict rules and regulations on safety for the deployment of these billboards across Punjab province and any violations of laws would be met with strong actions. He also stated that the size of screens would be equal and the buyer would not be able to choose on the site.
The extension of digital displays will be a partnership in between the public and private sectors as private contractors have been approached for the fittings of the digital displays. Newly, a few digital display boards have been placed on Lahore’s M.M.Alam Road. The response received is extraordinary, and that is when the Punjab government has decided to go ahead with digitizing the rest of Lahore.
The Parks and Horticulture Authority Marketing Director, Sohail Ahmed said they would only be putting up digital streamers along with slow traffic and not handling any roads to avoid the confusion of traffic. That will bring a lot of revenues as advertisers are always on the look-out for an innovative way to bring customers to their product.