GIFs that support static or animated images, finally added to Facebook news feed but only as a link. Auto playing GIFs don’t seem to be working yet on brand pages. Facebook dropped its prohibition for the users posting animated GIFs on Facebook. Users can add an animated GIF into Facebook’s news feed, where it will play and stop after a certain amount of time.
Facebook spokesperson sent Adweek the following statement:
“We built support for animated GIFs to help people express themselves in fun new ways on Facebook. Like many features that we release on Facebook, we want to ensure that this drives a great experience for people first before rolling it out more widely. While Pages cannot currently post GIFs, we are exploring ways to enable this in the future.”