Adblock plus is a mobile browser that kills annoying ads. Use of software that blocks ads on websites is on rapid rise. According to study last year by PageFair and Adobe, 144 million people have used this software monthly,almost 70% from the year before.
But now those ads are getting blocked exclusively on computers, not on mobiles. Today, the manufacturer of the most popular ad blocking software Adblock Plus is releasing a first crack at a mobile web browser that automatically blocks annoying ads.
The full web browser will be available in beta test mode, with a full launch in July or August. It will be available for Android phones on Play Store. A version for the iPhone will follow, though Williams didn’t provide timing for when it would come to App Store.
The browser is based upon the code used in the Firefox browser. By default, Adblock Plus will only block annoying ads. This means that the average inline ad will probably continue to show but if you don’t like any ads at all, you can turn off all ads in the settings.
Here’s an example of mobile browser look with (left) and without (right) the blocking of ads.